Strategic Communications in Advocacy

A carefully designed and executed communications strategy is critical to effective advocacy. The session highlighted core elements — impact goals, target audiences, channels, and customized messaging. Panelists shared their advocacy communication strategies for specific campaigns and lessons learned. WATCH THE SESSION VIDEO here.

Panelists:

Chelsea Hedquist, Director of Public Affairs & Advocacy, Lantos Foundation for Human Rights and Justice

Pari Ibrahim, Founder and Director, Free Yazidi Foundation

Htoi Jan Maran, Founder and Executive, Global Movement for Myanmar Democracy

Lou Ann Sabatier: Communication Director, 21Wilberforce (Moderator)

Session sponsor: 21Wilberforce